Hair narrative.
I find it intriguing how businesses historically less focused on design and branding are now setting new standards. Flexible layouts, high-quality materials, and services designed as distinctive moments demonstrate how attention to detail and functionality can become tangible tools of value and differentiation for a premium brand. The Little Faktory Hair Studio project by Westblom […]
Transformative potential.
When I saw the new healthcare center in the heart of Nørrebro, I was struck by the attention to detail dedicated to the wellbeing of its users. Natural light, sustainable materials, and green spaces create an environment that not only heals but also inspires and supports patients throughout their rehabilitation journey. Designed by Danish studio […]
A floating oasis.
In recent years, the hospitality industry has been undergoing a profound transformation that goes far beyond providing a place to stay. Hotels are no longer just transit spaces; they are becoming immersive experiences where design, nature, and wellbeing converge to create new forms of hospitality. Within this context, properties like Arctic Bath in Sweden stand […]
Augmented creativity.
I’ve always been fascinated by how to make intangible situations tangible — and business services are a perfect example of that. In the world of services, the difference often lies – upstream – in the approach, and – downstream – in the final goal. In other words, successful services are those designed with intention, both […]
Rollercoaster philosophy.
I’ve always admired creative courage, especially when it’s tied to a clear design vision or even a broader philosophy or purpose. The creative studio, The Great Exhibition, recently brought this kind of boldness to life by installing what they call the “world’s first office rollercoaster” within their Stockholm workspace. This 60-meter-long rollercoaster, named The Frontal […]
Celebrating past and future.
The so-called automotive brand museums have evolved into true experience centers, certainly not limited to showcasing the models launched throughout their history. They serve as a way to engage customers and prospects, representing a significant branding activity that often turns into a business-oriented brand extension. The World of Volvo covers five floors and approximately 22,000 […]
Culinary dream.
To be honest, b-f-t-m has never had the opportunity to work with supermarkets or similar businesses, and neither have I. Not because we’re not interested, but because we’ve focused on different sectors over the years. However, we are always curious and pay close attention to certain creative exercises that have a truly holistic approach. Westblom […]
Not just a product.
A few days ago, Stockholm Design Week, one of the most important design events in Northern Europe, concluded a successful edition. One of the highlights that caught my attention was a space that stood out among the exhibitions because of its functional design. The Reading Room was an interactive installation that emphasized the use of […]
Let the music play.
I have been a music enthusiast for many years, but I have always believed in music as a fundamental component of branding activities. Almost twenty years ago, I undertook my first music branding project for 400 stores worldwide for a leading luxury menswear brand. Inspired by the continued and growing interest in vinyl records, Transparent […]
Surprising new perspectives.
Fotografiska has cemented its status as the world’s largest photography museum. Founded in 2010 in Stockholm and expanding its reach to New York and Tallinn, the thematic museum is set to unveil new locations in Berlin, Miami and Shanghai within a year, thanks to a collaboration between the Rockwell Group, Herzog & de Meuron and […]
