I have been a music enthusiast for many years, but I have always believed in music as a fundamental component of branding activities. Almost twenty years ago, I undertook my first music branding project for 400 stores worldwide for a leading luxury menswear brand.
Inspired by the continued and growing interest in vinyl records, Transparent applied its meticulous approach to industrial design to create a turntable that would enhance the most contemporary interiors.
The well-known Swedish brand, positioned in the high-end market and guided by the principle of circularity, has created a product with a modular design that allows different product components to be replaced as needed, similar to the company’s speakers.
The aim is to bridge the gap between analog music and modern audio technology.
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