b-f-t-m

We believe in a holistic approach to marketing and communication, where achieving our clients’ goals lives at the intersection of vision, creativity, innovation and results.

b-f-t-m was founded in 2012 by Maurizio Ribotti to place a wealth of innovative marketing strategies, data-driven ideas, and a world-class professional network at our client’s fingertips.

The b-f-t-m team has developed successful marketing projects and long-term relationships with many heritage and modern brands throughout their careers. This includes industry leaders Audi, Zegna, Miles (Richemont Group), Patek Philippe, Diesel and Brioni, to niche players such as La Rinascente, Vhernier (Kering Group), and Milano Unica.

We operate like the wheels of a bicycle. One wheel is the strategy. The other is the execution. We ensure both wheels work in perfect harmony to take you where you need to go.

The cross-pollination of industries, people and ideas is a dynamic force that creates limitless opportunities. Over the course of our journey, we have worked across multiple sectors and segments, targeting both heritage and modern brands.

About you

We understand that no two brands are alike, each requiring a unique approach to maximizing its potential. To accommodate this, we offer two distinct ways of working with b-f-t-m to realize your potential
through innovation marketing. We’ve designed each to optimize our collaboration to meet your goals and uncover new opportunities for amplifying your success.

STRATEGIC COLLABORATION – This is an in-depth, extended engagement where broader research, strategy, and deliverables are identified and executed, in addition to new opportunities for revenue generation. This is the most effective manner to work with b-f-t-m as it allows for our full breadth of experience and intelligence to transform your marketing and communications into assets that generate growth.

Set up an introductory call

IDEATION SPRINT – This is in the form of a short, fixed-block of real-time consultation where we work closely with you to best understand your needs, share top-level ideation, and assess a fruitful way to go about a longer-term collaboration. Consider these open office hours — an opportunity to connect one-on-one with Maurizio in a setting conducive to constructive conversation about how innovation marketing can play a key role in your business’s brand and business goals.

Learn more about our Ideation Sprints

For a deeper understanding of what we have done and, more importantly, what we can do for you next, we invite you to request a copy of our full story or contact us for an exploratory conversation to determine which of our designed approaches works best for you.

"What we promise is what you get."

Thank you for your interest in b-f-t-m

Thank you for contacting us and for your interest in
the b-f-t-m story

Thank you for your interest in b-f-t-m

Thank you for contacting us and for your interest in the b-f-t-m story

Thank you for contacting us and for your interest in
the b-f-t-m story