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Our new Ideation Sprint enables start-ups and small to medium-sized businesses to discover how innovation marketing can contribute to their success without a significant investment. We’ve pledged to dedicate 100 hours annually to this service.
Indeed, some of today’s most ingenious marketing strategies are being implemented by small and medium-sized companies that we recognize and admire. However, many businesses within this bracket need help understanding how to initiate innovation marketing, its role in their success, and the investment it requires.
As a small company ourselves, we understand these challenges and are determined to help. Through our Ideation Sprint, we aim to provide an accessible way for small businesses to unlock the potential of innovation marketing.
The Ideation Sprint is a fixed-fee, introductory-rate, 5-hour package of real-time, online consultation. In this Sprint we work closely with you to best understand your needs, share top-level ideation, and assess
a fruitful way to go about a longer-term collaboration, if applicable. Consider these open office hours — an opportunity to connect one-on-one with Maurizio Ribotti, our founder, in a setting conducive to a constructive conversation about how innovation marketing can play a crucial role in your brand and business goals. In short, an Ideation Sprint comprises:
An open, conversational, open-mic format via online video
An agenda defined by you to address topics fundamental to your brand and goals
An emphasis on relatable, actionable ideation, troubleshooting, and experience sharing
A personal sounding board that provides marketing expertise to key decision-makers
Exposure to how a longer-term, strategic collaboration can impact your successes
A focus on lifestyle, premium, and luxury brands and markets.
TOPICS — The Ideation Sprint is one that can touch upon the many areas of expertise we offer at b-f-t-m, from broad strokes to specifics, depending on your needs. Below is an overview of our services to provide a framework of the possibilities.
THE PROCESS — If the Ideation Sprint aligns with your interests, you can request the fact sheet of the package, and we welcome you to register for the service. The registration includes a short questionnaire to help us understand your company, interests, and needs. Upon receipt, we will reach out to you to schedule a 30-minute introductory call, and if a good fit for both sides, we will provide you with the link to purchase your 5-hour block of time and organize our next steps in your Ideation Sprint.
SUMMARY — We are thrilled to engage our clients in creative, flexible, and meaningful ways that position them for success. Our Ideation Sprint intends to address a definite need we’ve seen in the market and provide broader access to the power of Innovation Marketing.
But this is just one way the b-f-t-m team can play a role in your success. We invite you to learn about our approach, methods, and how we tailor the relationship and output to your needs here.
For a deeper understanding of what we have done and, more importantly, what we can do for you next, we invite you to request a copy of our full story or contact us for an exploratory conversation to determine which of our designed approaches works best for you.
“What we promise is what you get.”
Via Cesare Ajraghi, 30 – 20156 Milano Italy
VAT IT12337660968
© B-F-T-M srls 2026
