To be honest, b-f-t-m has never had the opportunity to work with supermarkets or similar businesses, and neither have I. Not because we’re not interested, but because we’ve focused on different sectors over the years. However, we are always curious and pay close attention to certain creative exercises that have a truly holistic approach.
Westblom Krasse Arkitektkontor, design agency Snask and graphic designer Jens Nilsson worked together to create a new concept for ICA Stop, part of Sweden’s largest supermarket chain.
The goal was to completely revamp the store, develop a new brand and introduce a shopping concept unlike any other supermarket in Sweden, with the aim of creating a more personalized shopping experience.
The brand was modernized, and a culinary dream concept was created, with different themed stations where customers could interact with staff, making the whole experience playful and fun.
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