The so-called automotive brand museums have evolved into true experience centers, certainly not limited to showcasing the models launched throughout their history. They serve as a way to engage customers and prospects, representing a significant branding activity that often turns into a business-oriented brand extension.
The World of Volvo covers five floors and approximately 22,000 square meters.
In addition to being the hub for all Swedish brand companies, the experience center is a meeting place for everyone who lives in or visits Gothenburg.
Volvo wants to establish its own business hub in the city where it all began, while at the same time providing the host city with a new public venue.
It is not only a destination for corporate conferences and car enthusiasts, but also a place for exhibitions, events and gastronomic experiences – a dynamic place that changes frequently.
Menu
