Augmented authorship.
I read the growing use of artificial intelligence in audiovisual production not as a technical shortcut, but as a strategic choice that redefines the boundary between authorship and tool. What interests me in particular is the moment when an entire documentary narrative is built around this tension, placing at its center not so much the […]
Symbolic garden.
For ten years, a work of living architecture remained visible only from above, a design to be contemplated from a distance, with no way of actually walking through it or losing oneself among its paths. I find that this kind of transformation, from distant contemplation to a first-hand, lived experience, says a great deal about […]
Reclaimed blocks.
Transforming without erasing is probably the hardest exercise for anyone working at the intersection of innovation and the workplace. I often find myself measuring a project’s maturity by its ability to hold historical memory and contemporary corporate culture together, without reducing one to a mere backdrop for the other. When a building constructed for entirely […]
Urban regeneration.
When an industrial district enters a phase of regeneration, the easiest choice is to erase every trace of its productive past and replace it with a neutral, instantly recognisable language. I find the opposite approach far more interesting, and far rarer: taking that legacy as design material, without softening it, letting the original structure keep […]
Functional legacy.
Companies that endure tend to share a trait rarely discussed: they chose, from the start, never to separate research from production. I rarely encounter such a clear example of this choice, where the laboratory is not an isolated department but the beating heart of every decision, capable of shaping design, materials and process simultaneously, in […]
Intelligence tool set.
One of the core principles behind my professional work has always been grounded in the power of ideas — both in the cross-pollination between sectors and within a specific one: this, in itself, is a form of innovation. With this project, in which we have invested directly and on which we have worked for more […]
Living geometry.
In the high-end wine sector, the winery has long ceased to be merely a place of production: it has become an architectural statement, a cultural positioning, sometimes a manifesto of entrepreneurial vision. What I find most significant in the best-realised projects is the tendency to build a coherent system among physical space, visual identity, and […]
Material as language.
In a contemporary design landscape frequently dominated by formal complexity and ornament, what interests me are the choices that move in precisely the opposite direction: objects that find their strength in reduction, in the coherence between material and constructive structure, in the transparency of the process that generates them. The collaboration between industrial manufacturing and […]
Urban ingredients.
What interests me in certain contemporary projects is when design succeeds in making the encounter between different cultures feel natural. In this case, architecture, gastronomy, and urban everyday life come together to create an experience that feels understated yet highly recognizable, conceived for a city that is searching for new rituals of interaction. Inside the […]
Modern sociality.
Transforming a venue into a recognizable experience today requires, in my view, a broader vision than interior design alone. What interests me most is when hospitality, urban culture, and visual identity converge within a space designed to naturally accompany different behaviors throughout the day, without rigidity or forced theatricality. In the center of Turin, Lève […]
