Augmented authorship.

I read the growing use of artificial intelligence in audiovisual production not as a technical shortcut, but as a strategic choice that redefines the boundary between authorship and tool. What interests me in particular is the moment when an entire documentary narrative is built around this tension, placing at its center not so much the technology itself as the way an entrepreneurial and creative vision is told through it. It is a reading I consider necessary today, when the debate between human creativity and automation too often risks staying superficial.
Be Brave, the documentary directed by Francesco Carrozzini about Renzo Rosso, founder of the Diesel brand, will premiere out of competition in the Venice Open section of the Venice International Film Festival. The film stands out as the first Italian documentary feature entirely worked through artificial intelligence, including sequences shot live and then reworked and modified as a deliberate artistic experiment. Behind the result lies the work of the production company Our Films, engaged for over a year and a half in building a workflow created from scratch to generate high-quality AI imagery, while keeping full creative control over every element in the hands of the director and his collaborators. The story retraces the human and entrepreneurial journey of one of the most visionary figures in fashion and international communication, placing at its center the debate on the boundaries between human creativity and technology, between what is true and what is constructed. What results is a work that uses the very tool whose risks it recounts, turning technology from subject of analysis into narrative material, in a short circuit that shrewdly reflects the project’s own provocative and original nature.