Designed slowness.
I consider it rare for a product to redefine a category rather than simply occupy it. In short-range electric mobility, conceived for contexts where the traditional car is oversized, a different idea of travel is taking shape: slower, more open, tied more to the place crossed than to the distance covered. Amble One is born […]
Aggregates valences.
Last Christmas, I received several packages of these products as a gift. What struck me the most was the brand image the company managed to create around this category of food products. JOSÉ is a project born with the purpose of preserving memory, tradition, and quality—both in products and in relationships. The name, with its […]
Immersive journey.
Creativity, when properly channeled, does not simply shape a project, but transforms it into an immersive experience, capable of engaging with and enhancing its context. This principle, which applies to both marketing and architecture, shines through in a recent urban intervention in Lisbon. The new lower station of the funicular, designed by the Atelier Bugio […]
High-end listening bar.
As a long-time music enthusiast, both personally and professionally, I recently explored the emerging trend of listening bars. The new space I’m sharing with you is designed to provide a unique, immersive experience. In an atmosphere where design is palpable, you can choose an album from the music library, enjoy an exceptional sound system, and […]
Stay in the lagoon.
Searching for new hotels that offer a truly special or unique experience has always been one of my favorite exercises. The cornerstone that encapsulates a set of concepts and values in a project is innovation in its vision and approach. MAST has unveiled plans to transform the abandoned Portuguese salt production area into a new […]
A story within a story.
This project caught my eye from the start for several reasons. First, it addresses a specific segment of content that has probably not been explored, or has only been marginally addressed. In addition, this project and its inaugural publication are effectively a story within a story. That, too, is innovation. daMaia is dedicated to creating […]
