Iconic neighbourhood.
I see in this initiative a rare alignment between architectural vision and uncompromising service. For me, real value emerges where every residential space is designed for authentic, tailored experiences, and where the quality of details meets functionality, transforming living into a true standard of excellence. One Sydney Harbour, created by Lendlease and designed by Fender […]
Olympic perspectives.
It all begins with a simple belief: creativity is not an isolated act, but a collective process that turns vision into reality. I believe in the power of ideas that regenerate spaces, relationships, and communities—breathing new life into what already exists and projecting it into the future. The new Milano Cortina Olympic Village, designed by […]
Commitment to stakeholders.
A significant strategic investment for the city of New York, set to accommodate ten thousand employees and generate thousands of jobs both during construction and across the local economy. I personally associate this project somewhat with Apple Park, due to the scale of the structure and because both projects reflect their respective companies’ commitment to […]
Rewards ecosystem.
I recently listened with great interest to Ankur Jain’s interview on CNBC. Jain is an American entrepreneur and investor with a clear mission: to tackle the real-world problems that affect millions of people every day—from student debt and affordable housing to childcare, job stability, and retirement. His latest venture is Bilt Rewards, where he serves […]
Kick-off.
In recent years, themed residences have emerged as a strategic model to strengthen long-term customer engagement, particularly in the high-end market. This trend has been especially prominent in the automotive sector, where brands leverage lifestyle integration to enhance loyalty and brand experience. Now, this approach is extending into the world of sports. An English football […]
Trophy building.
We are located on 6th Avenue, between West 52nd and West 53rd Streets. Close to Central Park, the skyscraper is surrounded by exceptional restaurants, just a short walk from the MoMA and Rockefeller Center, and neighbors numerous major companies. Just steps from Grand Central, the building is also incredibly well-connected with various public transportation options […]
District makeover.
This project represents an exciting opportunity to expand one of Europe’s most iconic department stores, particularly given the scale of the development. It involves the extension of La Rinascente in Milan, just a short walk from the main building, in a location full of history and charm. The new store will be located in the […]
Tailored to you.
I’ve had the opportunity to visit a few of them, but this trend is fascinating for at least two reasons: First, it’s interesting to see how high-end brands are interpreting brand extension activities in sectors that are not typically related to their core business. Second, in addition to the obvious quality standards, these initiatives show […]
From flagship to condos.
In this section of our b-f-t-m website, I discuss transformative business topics every day, but there are also interesting developments in real estate that combine architecture, design and new concepts in many cities around the world. It had been a while since I saw this historic sign closed, and I wondered about its fate. Then […]
Reach for the stars.
For some time now, I’ve been following the development of brand extensions by automotive companies. I’ve even personally visited a few projects to understand their approach and the experiences they offer. Mercedes is just the latest in a series of residential developments created by automotive brands around the world. In addition to Bugatti and Mercedes-Benz, […]
