I’ve had the opportunity to visit a few of them, but this trend is fascinating for at least two reasons: First, it’s interesting to see how high-end brands are interpreting brand extension activities in sectors that are not typically related to their core business. Second, in addition to the obvious quality standards, these initiatives show a particular focus on the services offered, which are of course five-star and beyond.
I’m referring to branded residences developed by luxury brands; I’ve mentioned some of these projects in the past, such as Porsche, Mercedes and Armani.
888 Brickell is designed for flexibility; the residences seamlessly transition between a grand private residence, a corner hotel suite and a stylish hotel room. This is a defining feature of ownership at 888, inviting residents to tailor their residence to their lifestyle.
At the Dolce & Gabbana residence in Miami, residents will enjoy 24/7 world-class hotel hospitality and exclusive amenities. Resident privacy is paramount. State-of-the-art soundproofing and private entrances allow each resident to maintain their discretion while hotel guests enjoy the rooms and suites.
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