Acoustic matter.
When a project focuses on the quality of listening rather than simple consumption, a more mature form of marketing emerges. I am particularly interested in how design, sound culture, and experience direction are aligned to build value without relying on superficial effects. In this case, the creative layer does not decorate the space but defines […]
Immersive visual album.
As a music enthusiast, I couldn’t pass up the opportunity to experience a spectacular mini concert presented in an innovative and immersive format. Coldplay’s “A Film for the Future” represents a compelling case study of how the music industry is experimenting with new consumption models. It is not just a concert film but a project […]
Historical musical chords.
Fender is a brand synonymous with extraordinary music as many of the world’s most renowned rock and pop musicians play its guitars. Throughout its 77-year history, the brand has never had a flagship store of its own – a true home where the company’s devoted fans can come together and pay tribute to one of […]
Futuristic audio.
Ascentone Studios in Beijing proudly showcases state-of-the-art technology and impeccable acoustics, seamlessly blending various design aesthetics to create a sleek and contemporary ambiance. The studio’s acoustic components are cleverly concealed within the architectural forms, guaranteeing uncompromised sound quality in both the double-height live room and control room. Renowned for their expertise in crafting acoustically flawless […]
“Music branding” in a wider sense.
The band, the branding, the tours. In an exclusive interview on Wallpaper, Marc Norton, the creative director of Thinkfarm, talks about how he literally “designed the Rolling Stones” for over three decades – from the Steel Wheels tour in 1989 to the visual identity for Sixty, the band’s 60th-anniversary tour. Then there’s the evolution of […]
