The band, the branding, the tours.
In an exclusive interview on Wallpaper, Marc Norton, the creative director of Thinkfarm, talks about how he literally “designed the Rolling Stones” for over three decades – from the Steel Wheels tour in 1989 to the visual identity for Sixty, the band’s 60th-anniversary tour.
Then there’s the evolution of the business model, from concerts to merchandising. On the contrary, exactly like that.
We love and believe in music as a brand’s potential element of power, and we also had significant professional experiences in this sense in the past.
(Image credit: Musidor BV)
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