Fender is a brand synonymous with extraordinary music as many of the world’s most renowned rock and pop musicians play its guitars.
Throughout its 77-year history, the brand has never had a flagship store of its own – a true home where the company’s devoted fans can come together and pay tribute to one of the greatest names in the history of music.
That all changed recently when Fender unveiled its global flagship store in Harajuku, Tokyo.
Designed by renowned architects Klein Dytham Architecture, the Fender flagship store not only showcases the company’s exceptional products, but also houses the original Fender Cafe, powered by Verve Coffee Roasters.
This space serves as an event venue for panel shows, performances, and workshops, further fostering the vibrant music community.
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