Connecting private aviation.
In recent years, I have observed a clear trend in the business events sector: smaller-scale gatherings are increasingly appreciated, not only for their ability to provide a more personalized experience, but also for the quality of participants and the networking opportunities they offer. Events of this type enable targeted connections and meaningful relationships, creating real […]
Branding is culture.
My passion matches the conviction I have for branding, especially today. A value is as real as it is effective when it is genuine, unique, coherent, and consistent. This is why I have been following Brandingmag for some time, led by Flavia Barbat and a top-tier team of contributors. With its independence and editorial quality, […]
Analog intimacy.
In recent months, the trend of listening spaces has also taken hold in Milan. A growing number of venues, across various sizes and formats, are focusing on high-quality music and listening experiences as a key social driver. I recently visited a new space in Milan that stands out as an interesting case study for the […]
Curated legacy.
I still clearly remember the moment when Dan Rubinstein told me he was going to launch a podcast about design, and much more. Since then, 12 seasons of “The Grand Tourist“ have been produced, and just a few days ago, in Milan during the Salone del Mobile, he gave me a preview of the first […]
Cultural energy.
It is one of the events I have yet to experience but hear about the most. What sets it apart is its unique curatorial approach: the idea is to bring a contemporary art event to Milan that serves as a dynamic platform, showcasing works from both Italian and international galleries. The event offers an engaging […]
Silent ride.
I’ll admit it—I’m a little early, but I want to talk about an event that clearly reflects the direction two-wheeled mobility is taking. Whether it’s about passion, sport, or simply getting around, innovation is reshaping the industry in a quiet yet groundbreaking way. Today, two-wheeled mobility is a testing ground for new technologies and bold […]
Discreet luxury.
In recent months, Milan has seen several high-end new members’ clubs open, with more on the way. Personally, I’ve been curious to explore these spaces and see what sets them apart. What’s intriguing is how these clubs, offering a variety of activities such as entertainment, socializing, and wellness, are gradually carving out their own niche, […]
Apparent contradiction.
Yes, it may seem like an apparent contradiction. In a world saturated with data, virtual interactions, and simulations, they have created something that feels genuinely real. I had the privilege of exploring a visionary project during a conversation with one of the founders, and their concept immediately captured my attention: “Some say we are a […]
Paper haven.
What connects innovation marketing with a newsstand, specifically one in Milan? At first glance, not much. But this is no ordinary kiosk—calling it that would be an understatement. For me, it’s a special place, one I’ve visited regularly for over fifteen years. As a magazine enthusiast, I’ve always found an exceptional selection of international publications […]
Rollercoaster philosophy.
I’ve always admired creative courage, especially when it’s tied to a clear design vision or even a broader philosophy or purpose. The creative studio, The Great Exhibition, recently brought this kind of boldness to life by installing what they call the “world’s first office rollercoaster” within their Stockholm workspace. This 60-meter-long rollercoaster, named The Frontal […]
