AR fashion platform ZERO10 and Crosby Studios, led by Harry Nuriev, have teamed up to launch a digital-only clothing retail pop-up in New York’s SoHo neighborhood. Visitors can experience a five-piece virtual collection designed by Crosby Studios using ZERO10’s AR clothing technology.
The pop-up concept eliminates traditional retail decor, encouraging visitors to experiment with digital clothes in interactive dressing rooms.
While the digital collection will be available for purchase, the emphasis is on delivering an engaging metaverse experience to visitors.
The space features bright neon greens and cool grays in pixelated patterns reminiscent of old video games.
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