Not that easy but challenging.
Being able to predict trends in brand engagement in a “permacrisis” (where chaos seems to be the only constant) might seem straightforward. Still, early insights into this radical period offer some critical hints for success over the coming year.
As Katie Baron tells us on Forbes, “from the metaverse’s physical flexibility to citizen-focused commerce and the imperative to establish “brand landscapes of all abilities” to why it’s time to bow down to the “Queenagers,” here are eight key trends, shifts, and strategies that offer promise vitals and opportunities to step up – into 2023 and beyond”.
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