Honestly, some time ago I had seen this project and then I forgot to talk about it. This is the kind of case where the marketing and communication components are almost all there, but, upstream, from what we can see, it is above all a well-articulated partnership.
In New York’s Hamptons, online retailer MyTheresa and lifestyle brand Flamingo Estate have transformed an automotive service center into an immersive pop-up shop filled with high-end products ranging from fashion to beauty, from wellness to food.
The entire space has been painted with a fresh mint green paint for the summer, including walls, floor, and even the tires.
Every week, a rotating program offered interactive events.
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