We are in a period where even slightly more traditional brands are launching initiatives like pop-up stores, but not only that. The level of creativity that reinterprets these temporary shops is truly high; branding takes the lead, and the overall visibility of the company gains ground on all channels. Just this year, I have personally seen at least 10 of these projects, and I assure you they are highly engaging.
Celebrating this festive season with a new collaboration, Maison Valentino has decided to partner with the luxurious department store Harrods.
The brand has a certain familiarity with collaborations with the Knightsbridge retailer thanks to a long-standing relationship.
The company’s iconic store and Harrods’ nine-meter-tall Christmas tree will be adorned with Valentino pink ornaments and decorations.
Splendid collateral branding initiatives are also in support during this period.
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