For some time now, interesting and creative pop-up installations have been popping up all over the world.
Last week in Hanoi, it was impossible not to encounter this polite and elegant expression of creativity.
“Le Monde d’Hermes” was a weekend meeting place for the city’s inhabitants.
Through words and images, the brand’s collections and creativity are narrated and illustrated, inviting visitors to immerse themselves in a captivating brand story.
Like any respectable kiosk, coffee and snacks were available and the music changed daily. In addition, each visitor received a vibrant bouquet of flowers and the latest issue of the French Maison’s biannual magazine.
An engaging experience for a project that is making its way around the world.
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