Robotics and artificial intelligence will have a significant impact on lifestyle, premium and luxury industries in the near future. Perhaps we will not see applications such as Amazon’s, focusing entirely on the handling of goods, but new technologies will undoubtedly manage a significant part of the future of companies ( where they are not already doing so).
There are three particularly relevant challenges for brands, including those in the high-end market: Could future technologies be an “emotion killer”? How can the art of face-to-face service be preserved? Does artificial intelligence undermine consumer trust in luxury brands?
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