In the heart of London.
Watching the evolution of the retail world has never been so interesting; it’s like watching a film about the future.
Conceived as a shoppable science museum, running brand On’s new store is now open for business on Regent Street.
Complete with steel fixtures and a robotic arm that mimics the action of running to showcase On’s running shoes, the store’s ground floor is defined by three circular steel tables that aim to highlight the science and technology behind its products.
The goal is to offer a space for fans, the community, and new customers to explore and get to know the brand using the store as a multimedia channel.
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