Less Mills, a New Zealand fitness center with over a half-century in business, has opened a new location with fitness programs designed to meet the expectations of the Gen Z and Millennial demographics.
According to their global research, these age groups account for the majority of fitness club spending, with the median age of fitness club members being 36.4 and the median age of those joining fitness clubs being 30.6.
Monk Mackenzie designed the structure with the Alt Group branding team; the atmosphere is masculine and dark, all business and hard work.
A theatrical dramatization of an industrial building with goal-oriented fitness regimens aided by cinema-quality audiovisuals.
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