The city is the theater.

An urban experience for everybody.
Shaping the cities of the future and activating communities worldwide can be classified as transformative marketing of sorts – yet with many stakeholders.
Putting together global brands, capital investors, property developers, and city leaders to shape boundary-blurring places where people thrive is a challenge revolving around creating an approach that leverages the unique capabilities of major sports brands (to name but one player) in co-creating public infrastructure where people could once again play sports as a daily habit.
Look at this example of a new urban sports court created by Blossity for Nike and Oxford Properties, made of recycled shoes and featuring a fully-mirrored box from where Nike Coaches offer daily training, yoga, and dance experiences, free for all athletes in Berlin.