Arauna Studio has revitalized Barcelona’s streets with a new graphic image that improves the city’s aesthetic appeal while also acting as a recognizable code for incorporating new uses of urban space for pedestrians.
This initiative, known as ‘Tactical Urbanism,’ is part of the Barcelona City Council’s efforts to adapt to changing mobility needs and reshape the city’s urban fabric.
The project transforms asphalt into a welcoming canvas by seamlessly integrating a new graphic system inspired by Barcelona’s traditional paving stones.
The design team’s versatile visual code adapts to the diverse needs and contexts of each urban space.
‘Tactical Urbanism’ uses an open-source toolbox and custom typography to empower citizens and city officials to reclaim and reimagine their streets, fostering sustainable mobility, community engagement, and a shared vision of a more inclusive cityscape.
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