Summer reads.

I recently experienced firsthand in Milan how culture can be interpreted and promoted through a series of brand activations. Miu Miu’s interest in exploring femininity and the role of women in contemporary society was initially promoted through a series of short films.
This was followed by collaborations with multidisciplinary artists during fashion shows, the launch of the Literary Club titled “Writing Life” during the recent Salone del Mobile, and now, just a few days ago, with “Summer Reads.”
This initiative is currently taking place in selected cities worldwide: Milan, Paris, London, New York, Shanghai, Hong Kong, Seoul, and Tokyo.
In preparation for the summer season, visitors are gifted with copies of two out of three seminal texts: Alba De Céspedes’ “Forbidden Notebook,” Sibilla Aleramo’s “A Woman,” and Jane Austen’s “Persuasion.”