If you will, this is also a form of brand extension. Although it is not the first to be seen in luxury hotels, it is truly historic. From what I’ve observed, there aren’t many initiatives by hotels in this segment of the market that venture into creativity on this scale. In this particular case, there was a strong design element involved in creating “the product”.
History tells us that The Mandarin Cake Shop has been satisfying Hong Kong’s sweet tooth for over 45 years with homemade delicacies, cakes that resemble sculptures, intricately designed chocolates and delicious pastries.
In keeping with this tradition, the Guangzhou Hotel’s shop has been redesigned by interior design firm CCD/Cheng Chung Design.
Drawing inspiration from the region’s rich cultural heritage and 19th-century British craftsmanship, they applied a design language that blends Eastern elegance with contemporary design.
It is also a way of engaging and entertaining guests, strongly influenced by the hospitality culture of the hotel chain that runs it.
An interesting aspect is that many of these products can be purchased directly online.
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