I’m not a cycling aficionado, but the evolution of the bike industry is fascinating, not only from a technology standpoint, but also from a marketing standpoint. Have you noticed how many well-known brands have partnered with bike companies to develop cutting-edge products and extend their brand to engage their customers in the broadest possible lifestyle?
The sports car legend and the 2022 Tour de France winning bike manufacturer have teamed up to create a tour de force of an e-bike that pushes the boundaries of ingenuity, but may leave some riders in the dust.
Porsche and Cervélo are charting the next frontier in e-bikes, and if the new Cervélo Rouvida is any indication, the result is a lightweight, fast, performance-oriented ride ready for city streets, paved switchbacks, gravel trails and everything in between. The Rouvida, which also shines in its lack of digital clutter, is powered by the Ride 60, the most powerful motor made by Fazua, a company known for its lightweight and compact motors, which Porsche acquired in 2022.
Menu
