About 20 years ago, I remember when concept stores were all the rage; how could we forget iconic places like Colette or 10 Corso Como, to name a few. Then there was a bit of a decline in multi-brand stores, at least those that didn’t manage to renew themselves conceptually and culturally, leading to a surge in brand and mega-brand signage.
Now we are witnessing a comeback of multi-brand stores, especially in the high-end market.
In London, LN-CC has been recognized since its inception as one of the most notable multi-brand luxury stores.
Much more than just a store: unique store design, shopping by appointment only, daring brand selection and a lively events program every night of the week.
After a long period of closure due to COVID, LN-CC has finally reopened after 4 years, opening its doors to a new generation of fashion lovers as it faces a very different market than before.
The goal is to offer customers “a journey they will not find elsewhere”.
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