I found this project interesting for its radical approach—both architecturally and strategically. Building a concrete tunnel guesthouse in Tasmania, on a remote island like Bruny Island, is not just an aesthetic choice; it’s a clear positioning move. It bets on isolation, unspoiled landscape, and a clientele actively seeking experiences far from the mainstream.
The structure was designed by Hobart-based studio Room11: a linear 160 m² volume stretching 30 meters, cantilevered over a sloping hill with views of the sea and mountains. The layout maximizes visual continuity with the landscape through floor-to-ceiling glass, recessed steel doors, and skylights that flood the space with natural light. An internal courtyard separates the main living area from the bedroom, while a glass-framed terrace at the far end enhances the feeling of being at the edge of the world.
In this context, the Danish brand Vipp plays a central role by curating the interiors with its signature industrial minimalism. The V3 kitchen in aluminum anchors the main space with a stainless steel island and fluted metal doors that reflect the building’s architectural materiality. Swivel chairs upholstered in Australian sheepskin add a layer of warmth and sophistication, creating contrast against the raw shell of the tunnel.
This project is a compelling example of how a brand can move beyond traditional retail logic and turn product into place—translating its values into a coherent, immersive, and memorable experience.
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