It is always inspiring to carefully observe the phase in which a historic brand is revitalized or relaunched, especially in the fashion industry. The journey itself, in addition to being the result of a precise strategy, unfolds through various creative elements, especially in the choice of project landing points in terms of marketing and communication.
Stone Island has initiated a multi-year global partnership with Frieze, which kicked off at Frieze London 2023, coinciding with the twentieth anniversary of one of the world’s most influential contemporary art fairs.
The historic brand showcased its archive for the first major exhibition in the United States, coinciding with Frieze LA last weekend.
Stone Island presented ‘Selected Works 1982-2024,’ celebrating the brand’s key milestones, design discoveries, and collaborations.
A collection of rare and previously unseen pieces was on display, including the first complete overview of the Stone Island Shadow Project.
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