At the moment, I am studying several startup cases that are trying to disrupt paradigms in different sectors using AI, one of which is fashion. It’s all fascinating, but it also requires a level of thinking that we may not be quite used to, given the potential of new technologies.
Selling a Helmut Lang jacket on a resale site means photographing it, describing it, and setting a price, which is not always easy because the value varies depending on who designed it.
This manual work increases operating costs, making the resale business less profitable and discouraging casual sellers.
Tech startup Truss provides detailed product information to streamline the fashion resale process.
Using artificial intelligence (AI) to identify clothing items from a photo, it provides product details and the usual selling price.
The goal is to build a data infrastructure for the entire secondhand market that can be accessed with a single photo.
This process requires detailed and correctly labeled images, supported by proprietary algorithms and a quality verification service.
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