Coffee please.
I thought of dedicating this content to cafés as places for at least two reasons: the first is that many of these spaces around the world are examples of cutting-edge design and architecture. The second reason is that coffee has driven a movement of cultural and creative influence over the decades. Today, the world’s most […]
Itinerant contemporary culture.
Curiosity, passion, intuition: The Prada Group’s special projects are a preferred means of expression for its universe, conveying its values and vision through an unwavering commitment to unique talents and experiences. Prada Mode is an itinerant private club devoted to contemporary culture. Conceived as a space to nurture significant global cultural gatherings across different locations […]
More shared spaces, please.
A beautiful park pavilion and an improvised marketplace both share the goal of enhancing existing city centers, new cultural institutions, or natural landscapes by providing unexpected amenities that are accessible to all. These interventions come in a variety of shapes and sizes, and they serve a variety of purposes. The appreciation for temporary stunts, happenings, […]
The business of helping people look good.
A confluence of factors has resulted in significant changes in the beauty industry, which was previously a simple business focused on improving people’s appearance. Brands and retailers in this industry are currently experiencing significant changes. The beauty market is entering a new phase of growth, with global retail sales expected to grow at a compound […]
Office restaurants make work more attractive.
While their reporting has consistently emphasized that the office is not dead – it has simply changed how it operates – its presence is not as strong as it was before the pandemic. The traditional concept of the corporate cafeteria fails to meet the needs of the ‘new’ office, according to two articles in the […]
Unforgettable biking.
Enjoy the ride and so much more. It’s true. So what would the perfect week be like for a cyclist? From this question, the project that combines sport, quality of life and the opportunity to meet exciting people was born. All topped off with exceptional service. In addition to a key ingredient – having fun. […]
Absolutely not just for sleeping.
New openings in 2023. One of our greatest passions is hotels because we consider them formidable, perhaps unique, all-around potential marketing centers (for all stakeholders). When we stay in a city for more than one night, we switch hotels every day (which is enough said!). Yes, we want to discover them and experience them from […]
Ephemeral pop-ups store.
Allowing luxury brands to get a bit funky. It is an ever-attractive formula that associates a brand’s identity with “temporary” marketing and creativity. Pop-ups and other ephemeral stores are now an integral part of the DNA of luxury, although that had traditionally been the territory of retail stores or young brands for many years. How […]
