Curiosity, passion, intuition: The Prada Group’s special projects are a preferred means of expression for its universe, conveying its values and vision through an unwavering commitment to unique talents and experiences.
Prada Mode is an itinerant private club devoted to contemporary culture.
Conceived as a space to nurture significant global cultural gatherings across different locations worldwide, it is realized through exclusive access to signature programs and content complimenting the themes and subjects of the host event.
Last May, the brand presented the ninth edition of Prada Mode in Tokyo, in collaboration with the Tokyo Metropolitan Government and the Teien Art Museum, one of Japan’s most important cultural landmarks.
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