Immersive vision.
In contemporary marketing, I see growing attention being placed on spaces capable of building identity through human behaviour rather than aesthetics alone. What interests me is how design, rituality and visual culture can shape environments that alter the perception of experience, transforming gathering places into narrative devices aligned with a more evolved vision of hospitality […]
The world in a kiosk.
For some time now, interesting and creative pop-up installations have been popping up all over the world. Last week in Hanoi, it was impossible not to encounter this polite and elegant expression of creativity. “Le Monde d’Hermes” was a weekend meeting place for the city’s inhabitants. Through words and images, the brand’s collections and creativity […]
