I believe that innovation in the footwear industry is not an everyday occurrence, especially when it comes to athletic footwear, where performance is a key success factor.
The Swiss brand On, also known for its sustainable approach, introduces the sprayable shoe made of a new fabric that leaves everyone speechless.
The Cloudboom Strike LS shoe features a lightweight, eco-friendly upper created by spraying a filament with a robotic arm and is made using a proprietary sprayable technology called LightSpray.
The shoes can be produced in three minutes, with the upper sprayed onto a sole made of expanded rubber and carbon fiber.
The shoe will make its debut at the Olympics.
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