I’ve had the opportunity to talk about sneakers a few times in the context of projects that I found interesting and innovative. This time it’s about a footwear start-up that starts with a core concept of sustainability and then builds an entire world around it, from production methods to collaborations, all while creating a truly unique identity.
While many fashion companies claim to be committed to sustainability, Bordeaux-based sneaker brand Zèta truly lives up to its promise by turning agricultural waste into shoes.
Founded by designer and entrepreneur Laure Babin, Zèta uses agricultural byproducts to make its shoes. Everything in their production chain, including the boxes in which each pair is shipped, is made from recycled materials.
A few months ago, through a partnership with Nespresso for their Re collection, they incorporated coffee production waste into their designs. Their latest model, Olea, features a material called Oleatex, developed in Turkey and made from the crushed remains of olives left over from olive oil production.
Their next project is a pair of 100% biodegradable sneakers with seeds embedded in the soles. The idea is that once worn out, customers will be able to plant their shoes, giving them a second life as flowers and shrubs.
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