Micro-living.

I always visit and stay at least one night at this type of urban hotel.
The concept is a delightful blend of branding, innovation, and experience, all infused with meticulous Japanese design.
The “nine hours” brand takes its name from the time allotted to the three basic activities of showering, sleeping, and changing clothes: 1 hour + 7 hours + 1 hour.
By eliminating the superfluous, they offer only the essentials in the highest quality.
The project sets a new standard for capsule hotels.
The business model not only reimagines the conventional image, but also prioritizes functionality while ensuring a fulfilling stay at a low cost.
The mini-chain, with locations throughout Japan, has been around for several years, but the new openings feature different architectural approaches and, consequently, variations in interior design and sometimes even in services.