A few days ago in Paris, the historic and iconic tennis brand held a show that was probably the most successful in affirming its core values. At the same time, as I’ve written before on this topic, fashion shows are increasingly becoming communication platforms to engage clients and buyers in their world.
Lacoste played an incredible match with a winning serve at Paris Fashion Week.
For their prêt-à-porter collection show, they took center court, drawing inspiration from the dinners their founder, René Lacoste, hosted in the 1920s and ’30s.
They transformed Roland-Garros from a sports arena into a runway.
Models showcased a collection that blended sports heritage with high fashion, while icons like Venus Williams and Adrien Brody watched from the front row.
A testament to a brand that is crafting a winning formula by embracing experience.
It’s extraordinary spaces like this that make the decisive point in key matches.
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