Featuring lead actors Pom Klementieff and Uma Thurman, BMW is relaunching BMW Films at the Cannes Film Festival and presenting “The Calm” as a long-form content ad campaign.
The original series – The Hire, which premiered in 2001 – starred Clive Owen as a chauffeur for celebrities such as Madonna and James Brown.
A different director took charge of each episode to keep things interesting.
More importantly, each episode featured a different BMW, highlighting its best qualities in interesting scenes.
These films, like movies, provided entertainment, were easily shared, and left an enduring impression.
Long-form content resonates with fans, capturing the attention of potential buyers who will engage in discussions, share, and remember it.
The key is to develop a marketing mix that ensures visibility and ease of access.
Menu
