At first glance, the focus may seem to be on sports, but it soon becomes clear that the true essence lies in culture. With “Nike: Form Follows Motion,” the first museum exhibition dedicated to Nike, curated by the esteemed Glenn Adamson. This showcase will explore the brand’s remarkable journey over the past fifty years, tracing its evolution from grassroots beginnings to global powerhouse.
The exhibition highlights Nike’s rich design history, beginning in the 1960s with the creation of the iconic “swoosh” logo. It will showcase landmark products such as Air Max and Flyknit, while also highlighting the brand’s ongoing commitment to future materials and sustainability. Visitors will witness how sport has spurred innovation in design and fueled social change, as well as the almost mythical devotion to trainers and athletic apparel that permeates pop culture and social media.
Named after the Greek goddess of victory, Nike has become the leading sports brand and the largest apparel company in the world, with annual revenues of more than $50 billion. But Nike is more than just commercial success; it represents a vibrant design culture.
For the first time, Nike: Form Follows Motion” offers an insider’s perspective on this unique design laboratory, exploring Nike’s commitment to technological innovation and its role in fostering social change. Through this lens, the exhibition invites visitors to appreciate the intricate interplay between sport, design, and culture.
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