A value-based program.
In these hours, Shiseido announced that it is commemorating its 150th anniversary in the metaverse, launching an AI-powered NFT community program in beauty.
The Japanese beauty giant has launched its #AliveWithBeauty campaign featuring a limited edition of 150 exclusive NFTs, becoming the industry’s first mover globally.
Undoubtedly, there is a value-based opportunity to evolve with NFTs and Web3, offering a new playground for brands to grow and nurture their existing communities.

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