On the waves of the sea.
Our passion for boats has always been positive but moderate. However, when we talk about boats with a high-level (if not total) approach to design and innovation, we move on to another dimension of reasoning.
The charm and sexiness of these wonderful products result from a strategy that starts from the idea, goes through marketing, and reaches the final consumer. Waiting for the next America cup, which will be in Barcelona in 2024 (can’t miss it!), the Catalan city has a long tradition of sailing at sea.
It’s worth starting to get an idea of what we’ll see: you could take a look at Luna Rossa, which “literally” flies over the water. Someone already says, “power and poetry.”
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