A make-up sanctuary.
Japan has been a mature and consumer-savvy market for many years and a very advanced one culture-wise.
Luxury and lifestyle brands, in general, are very active in engaging and retaining customers.
An interesting example is that of the Chanel Beauty House in Tokyo, the French brand’s new boutique dedicated to cosmetics and fragrances for its notable followers.
The new space in Omotesando dori, located in a modern two-level structure, is an immersive physical and digital brand experience on their complete range of cosmetics.
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