Immersive music.

For enthusiasts like me and the b-f-t-m team, this represents one of the best solutions to meet the demand for innovation in event experiences.
Medaina is a traveling festival recently held in Jordan, organized by Tithorea—a platform that creates “cultural experiences” worldwide and has quickly become a recognized name among electronic music fans for its immersive events and for placing artists in locations of exceptional natural beauty or cultural heritage.
It may also signal a new strategy to promote tourism in a country with a complex geopolitical landscape.
This year was no different: the five-day festival opened with its ceremony and first night in the ancient rock-carved city of Petra, while the third night took place in the stunning desert setting of Wadi Rum—both UNESCO World Heritage Sites.
As attendees moved between venues following the festival itinerary, partnering hotels provided luxury accommodations as a base for rest and recovery after each night.
That said, given the significant historical value of both locations, there remains an open debate about the appropriateness of utilizing these sites in this manner.