Our city of Milan is full of initiatives and hardly a week goes by without something interesting to discover. Living here is easy; just step out your front door and explore. A lot is happening in different sectors, and retail is certainly one of the most visible and accessible.
The prestigious Swiss luxury watchmaker Audemars Piguet continues to strengthen its presence in Europe’s top shopping destinations by opening its own stores, and Milan was a natural choice after Zurich, Munich, Amsterdam and Hamburg.
These spaces, which are a cross between a shop and an apartment, are called AP House. They are rather large and exude refinement and warmth to offer an experience that becomes an emotion when buying a watch of this caliber.
The project, designed by Lissoni & Partners, occupies five floors in the San Babila area and pays homage to the architectural heritage of 20th century Milan and the design world of the 60s and 70s, while respecting the strong identity of the watch brand.
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