An immersive exhibition titled “Email is Dead” has been unveiled by London’s Design Museum in partnership with Intuit Mailchimp, a leading email and marketing automation platform.
Running until October 22, 2023, the exhibition is a multi-sensory experience that imagines the future of email communication.
Visitors are greeted by a bright yellow, envelope-like wall where they participate in interactive activities, including creating an email time capsule and taking an email personality test.
The exhibit includes a specially curated soundtrack and a unique scent, “Eau de Email,” designed to evoke the feelings of connection and clarity associated with email.
The exhibition celebrates email’s enduring presence over the past 50 years and challenges individuals to reevaluate their perceptions of this ubiquitous form of communication.
The organizers highlight the irony of discussions about the demise of email in the midst of the ongoing rapid expansion of artificial intelligence, and find such notions amusing.