The brand and its watches are currently experiencing a remarkable moment. This is evident in the brand’s visibility, in its sales figures (which are experiencing a significant increase in auctions) and on various digital platforms (now including TikTok). There is now a younger consumer base with a strong interest in smaller, more elegant and often more affordable timepieces.
There is also a demographic that values design, and suddenly everyone knows what a Crash is. Slowly, people are discovering Cartier’s lesser-known models for their originality and rarity.
Cartier’s entire vintage history is incredibly rich, with many fascinating products.
Just a few days ago, the “Cartier – Time Unlimited” exhibition was launched, a traveling showcase located in the heart of Miami’s Design District.
The space was designed by the creative duo Perron-Roettinger, known for their creative direction of live shows for artists such as Rihanna and Drake.
The exhibition, which spans 100 years of watchmaking history, takes an innovative and modern visual approach.
It’s a contemporary and bold space – for example, the entire structure is clad in red, resembling a giant Cartier box, and each room features its own soundtrack in addition to visual projections.
It’s a dreamlike world.
Menu
