The cross-fertilization of high-end market sectors is a driving force for us at b-f-t-m.
While this topic has been discussed for at least two decades, today more than ever, the transfer of ideas from one sector to another, collaborations between brands from different industries, and special projects involving several professionals with different experiences are becoming more common.
Here we are dealing with situations that are highly sought after, undoubtedly of a high level, from the concept to the final product, involving various roles and actors.
In these hours, it has been announced that Anne-Sophie Pic, the world’s most Michelin-starred chef, will expand and enhance Dior’s gastronomic world through a long-term partnership with the brand, where passion is at the heart of her creations.
In 2025, this exceptional collaboration will come to fruition with the opening of a new Monsieur Dior restaurant in Osaka, Japan, entirely orchestrated by the renowned French chef.
This unique convergence of two areas of excellence, both embodying the celebration of the French art de vivre, will evolve over the seasons, years and future projects.
Is cross-pollination between sectors a concept you use in your business?
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