In the two weeks leading up to the US Open final, an in-depth analysis of the role of technology in sport reveals its transformative power. From Formula 1 to MotoGP to the Olympics, technology and innovation are increasingly at the forefront of sporting competitions, and tennis is no exception.
Nearly a million spectators travel to Flushing, New York, to watch the world’s best tennis players compete in the US Open Tennis Championships. But the excitement doesn’t stop there; more than 15 million tennis fans worldwide follow the tournament through the US Open app and website. To maintain this level of engagement, the United States Tennis Association (USTA) has partnered with IBM Consulting® for more than three decades to develop a world-class digital experience.
Using innovative generative AI models, IBM transforms vast amounts of tennis data into meaningful insights and original content to enhance the overall fan experience. During the tournament, IBM captures and analyzes more than 7 million data points, providing invaluable information while automating key editorial workflows to increase productivity. This synergy between technology and tennis not only elevates the competition, but also enriches the experience for fans around the world.
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